Proactive Web Maintenance: What You Need to Know
Our clients look to us for solutions and see us as partners in their success.
In addition to providing best practices and always looking for new ways to market and grow their business online, our clients also look to us to provide valuable vendor resources that will help them further achieve their goals.
My team and I had a meeting the other day, and came up with a brilliant idea: why keep our favorite vendors to ourselves and to
our clients? Why not share our vendors with our valuable readers.
The first in this series is Parker Web Maintenance.
Before I get into what they do for us (and do so well), let me share a story with you:
My team and I were sponsoring at #ICON14. (See our adorable photo from the event!)
With thousands of leads in front of us, the unthinkable happened. And I mean unthinkable. One little bug brought Sūmèr’s website down. Okay, it was a big bug—someone hacked into the images on our website—and those malicious files brought down the site.
At the worst possible time.
Instead of freaking out, I called Parker Web. Within the hour, they had the site back up and the issue dealt with. I was able to focus on the conversations at my sponsor booth—really be present to what people were asking me. I knew Parker Web would handle it in a timely manner.
I’ve been in the Internet Marketing space for a long, long time. And I’ve never had a company so responsive in handling any website maintenance issue—big or small.
Nowadays, your business website or your landing pages are your crowning glory. They generate leads and bring in cash. Every minute your website is down, you lose money, clients, and potential leads. Not to mention, a downed website looks bad to prospects.
Avoidable website crashes have not only happened to my company, but my clients have also suffered from a number of digital hiccups.
Website bugs, slow script changes, hacking, faulty plug-ins, and 404 pages are preventable. The problem is, too many companies don’t have the support needed to maintain their sites; they have support, but it takes 5 weeks to make changes or get anyone to respond, or, worse, they don’t look for help until the problem is out of control.
Enter Parker Web
About two years ago, I met Darryl Parker, who told me about his website maintenance company, and how they help companies protect their past website investments through active maintenance programs that keep sites fresh and relevant.
With responsive websites as the dominant model, content must be regularly updated.
I’m no stranger to churning out quality, relevant content for Sūmèr and for our clients, but with so many updates necessary to keep my website running, it’s important to have an advocate who handles maintenance.
Parker Web is one of the leading providers of website maintenance and website management services for small- to mid-sized businesses. Parker Web is uniquely designed and tuned to make those little website maintenance requests into exceptional and profitable experiences.
In a blog interview with Darryl, we asked him what trends in website updates he sees as critical for businesses.
Here’s what he said:
“Content management systems, including e-commerce content management systems, are updating their software more frequently to stay ahead of automated exploitation scripts and to stay in compliance with industry standards. Taking a proactive stance on this type of maintenance is critical to website stability, security, and success.”
As a platform-neutral maintenance provider, Parker Web handles WordPress, Joomla, Drupal, .NET, and the list stretches on and on. So no matter where you host your business website, you’ve got someone saving it from decay or hacks.