How Important is Good eCommerce Product Photography?
We’ve all seen bad eCommerce product photography. The pictures are grainy, small, can’t be zoomed in on, and often include only one profile view of the product. Ask any high volume eCommerce seller and they will tell you the images associated with the product is essential to the sale of the product on the site.
More so, quality images equal credibility and, in the eCommerce world that translates to trustworthiness. The vendor has made the investment in their products because they believe in their products and want to present them in the best light. Consumers pick up on this investment and your perceived crediblity is increased. To me, the investment also shows you aren’t some fly-by-night operation working out of your bedroom, true or not.
Learn more at eCommerce Charlotte
Join Parker Web and eCommerce Charlotte on Tuesday, March 12 at 3pm for a seminar on how to optimize eCommerce product photography. Brett Osborne of Clear Sky Images will be presenting tips and tricks on how to use photography to improve your conversions. Bring your questions and Brett will be prepared to offer answers.
Clear Sky Images is a full service commercial photography company with experience in a wide variety of formats. Brett Osborne is a skilled photographer with over 10 years experience in commercial photography including eCommerce product photography.
eCommerce Charlotte is a local Meetup group that has the goal to be an eCommerce industry resource for the local Charlotte marketplace. Started in late 2012, the group is sponsored by Pinstripe Inc., Sweetwater Logistics and Parker Web Services. Events are held the second Tuesday of each month at 3pm in the Packard Place building at 222 South Church St, Charlotte, NC 28202. For more information and to RSVP for the event, please go to our Meetup page.