Parker Web – Website Maintenance Services

Navigating the Legal Landscape: Essential Requirements for Your Website

Introduction: In today’s digital age, a robust online presence is crucial for businesses and individuals. However, as you create a website, it’s imperative to understand and comply with the legal requirements associated with online platforms. Whether you’re selling products or services or maintaining a simple informational website, this blog post will guide you through the minimum legal requirements to ensure that your website operates within the bounds of the law. Conclusion: While the legal landscape for websites may seem complex, understanding and complying with these minimum legal requirements is essential for a successful and lawful online presence. By addressing privacy concerns, setting clear guidelines, and respecting intellectual property rights, you can create a website that not only serves its purpose but also operates within the legal boundaries of the digital world. Keep in mind that legal requirements may vary by jurisdiction, so it’s advisable to seek legal advice specific to your location and industry.

Exploring the Ethics and Validity of AI-Powered Copywriting in Marketing

In recent years, integrating artificial intelligence (AI) in various industries has sparked intrigue and debate. One such area where AI has made significant strides is in generating content, including writing copy for websites and marketing materials. While the capabilities of AI in crafting compelling content are undeniable, questions surrounding the ethical considerations and validity of employing AI in this domain persist. The Ethical Conundrum At the heart of the debate lies the ethical dilemma of AI-generated content. Some argue that using AI for copywriting blurs the lines of authenticity and human creativity. Does it deceive consumers by presenting content that appears human-crafted while being generated by a machine? This raises concerns about transparency and honesty in marketing practices. Additionally, using AI for content creation poses potential job displacement for human writers. As AI becomes more advanced, could it replace human writers altogether, leading to a loss of jobs and livelihoods in the creative industry? Validity and Quality of AI-Generated Content While ethical concerns loom large, the validity and quality of AI-generated content cannot be overlooked. AI-powered tools can quickly create vast amounts of content, catering to specific keywords and target audiences. However, questions arise regarding the originality, depth, and emotional intelligence embedded in such content. Can AI truly understand the intricacies of human emotions and cultural nuances to create a genuinely compelling and relatable copy? Furthermore, the limitations of AI are evident in its inability to comprehend context, irony, or sarcasm, elements that often define effective human communication. This raises doubts about the authenticity and resonance of AI-generated content in connecting with diverse audiences on a deeper level. Navigating the Ethical Landscape Despite these ethical dilemmas, using AI in copywriting can offer numerous benefits when approached ethically. Transparency in disclosing AI involvement in content creation is crucial. Clearly labeling AI-generated content helps in maintaining honesty and builds trust with consumers. Additionally, while AI can assist in generating initial drafts and optimizing content, human creativity and critical thinking remain irreplaceable. Collaborative efforts where AI supports human writers rather than replacing them can leverage the strengths of both parties, leading to more robust and impactful content. Striking a Balance Ultimately, the ethical use of AI in copywriting hinges on finding a balance between leveraging AI’s capabilities and upholding ethical standards in marketing. Adhering to ethical guidelines, ensuring transparency, and combining AI-generated content with human ingenuity can pave the way for a symbiotic relationship between technology and creativity. As AI evolves, ongoing discussions and assessments regarding its ethical implications in content creation will remain essential. Embracing innovation while respecting ethical boundaries is key to harnessing the potential of AI without compromising integrity in marketing practices. In conclusion, AI’s ethical and valid utilization in copywriting demands a conscientious approach that prioritizes transparency, authenticity, and human collaboration. By navigating this delicate balance, businesses can harness AI’s power while upholding ethical standards in their marketing endeavors.

Is Your Website Accessible? Understanding the Importance of Accessibility Testing

In today’s digital age, the Internet is essential for information, services, and communication. However, not everyone experiences the online world in the same way. For millions of individuals with disabilities, navigating websites can be challenging due to accessibility barriers. This is where accessibility testing becomes crucial in ensuring that websites are inclusive and usable for everyone, regardless of their abilities. What is Website Accessibility Testing? Website accessibility testing involves evaluating a website’s design, functionality, and content to ensure it can be accessed and used by people with diverse abilities. It aims to identify and rectify barriers that may hinder individuals with disabilities from effectively interacting with a site. These disabilities may include visual impairments, auditory issues, motor disabilities, cognitive impairments, and more. The Importance of Accessibility Testing Common Accessibility Issues Several common issues can hinder a website’s accessibility: Testing Your Website for Accessibility There are various tools and methods available to assess a website’s accessibility: Conclusion Prioritizing website accessibility is not just a legal requirement; it’s a moral obligation to ensure that the digital landscape is inclusive for everyone. Regular accessibility testing, utilizing available tools, and involving users with diverse abilities in testing can significantly enhance a website’s accessibility. By making websites accessible, we contribute to a more equitable online experience, empowering everyone to access information and services without barriers.

Website Portability – Keep it Under Your Control

3 things you need to launch, host and move your website   Whose responsibility is it to keep and maintain all the access tools to an organization’s website? Let’s say your business has “outgrown” your current web design shop. They’re unresponsive and don’t seem that interested in your business. You’ve hired a new web designer and you’re excited about your new design already in the works. When you’re just about ready to launch the new site, you discover a problem. Your former marketing manager never provided you the file with all the required technological resources to make a vendor change. You were lucky that she renewed your domain name registration a few extra years, otherwise your current site would be down and you wouldn’t even know why. This problem may sound elementary and easily avoidable to some, but to many business owners who rely solely on other people to “handle” their websites, getting back online after a DNS, hosting or security interruption can be a time-consuming hassle. It’s often amazes us how many website owners turn their entire platform over to an employee or third party with no central controls over its portability and security. Getting back to the “Whose responsibility is it?” question, the onus should always be on the website owner, not the service provider, to maintain the necessary access tools for portability and maintenance.  This keeps the business owner aware of and responsible for systems and services that could anchor the site to a particular technology or even an unwanted vendor. Losing website access tools & credentials happens too often, and when it does, web designers and agency vendors need to hold clients’ hands through the meticulous process of recovering or recreating Domain Name Registration and Hosting credentials. This process always takes up extra administrative and project management time (money). Keeping your website live, functioning and portable, thereby maintaining complete control of your own website, requires knowing a few technical aspects of how a website is allowed on and served to the Internet. Getting everything in order for you to move your website from one vendor to another is really very simple once you understand 3 basic things: Domain Name Registration Hosting FTP Information Let’s take them one at a time and then see how they all tie together. 1. Domain Name Registration  Who are you and where can we find you? For simplicity’s sake, think of the terms “Web Address,” “URL” and “Domain Name” as synonymous. These terms all refer to your website address. Hopefully, you did everything possible to secure “” as your web address by registering it as your Internet Domain name. Going further, it’s always a good idea to buy and register several domain names based on iterations of your company, product and brand names, and use them for strategic and targeted purposes. It’s relatively inexpensive to buy and register a name that has never been claimed or registered. Typically, it only costs about $15 per year, per domain name, or less with multiple registrations and multi-year terms. So, let’s say you decide what your primary website address should be. Is it even available for you to use? You can find out immediately and freely by going to a DNS (Domain Name Service) company like GoDaddy or Network Solutions. The first thing you’ll see on their home page is a place to search for a web address (domain name) to see if it’s available for sale or owned by someone else. Once you determine and choose your website address, also known as your URL (Uniform Resource Locator), you purchase and register it for your sole use. The company from which your purchase your domain name is known as the “registrar.” It’s vital to keep accurate records of this because your domain name registration assures that everyone who enters your web address into a browser, or is sent there by a search engine, will land only on your website. Most companies that register and point domain names can also host your website but you may want to use a different hosting option for various reasons. So whether you register your domain names at GoDaddy, Network Solutions or another organization, just make sure to keep your user ID/customer number and password in a safe, retrievable place. Otherwise your domain name could expire and you’d be unable to change host servers as needed. 2. Hosting – Where Your Website Lives Your website needs to reside on a server somewhere, whether it’s your own Internet-connected network or at a dedicated web hosting company, of which there are very many. You have myriad options for hosting your website with different levels of security and services options. Here again, you will need to keep accurate records of your hosting company login credentials so that your web service providers can access your website’s “back end” control panel to make changes. You should also keep good records of all hosting company transactions and changes performed on your website by all parties. These records can be valuable for determining the source of any hosting or coding issues, speeding up the process of identifying sources and solutions to any problems that may arise. When determining your website hosting solution, consider these fundamental concerns: Loading speed – How fast will my website load and display properly? Slow uploads cause potential visitors to abandon their visits. Uptime – How reliable is 24/7 access to my website? Does the hosting company provide an uptime report? Are they down more than 2 or 3 hours in a year? Check their track record! Security – Have client sites been attacked by malware or viruses? Are you on the same server shared with dubious other websites or on a securely managed, dedicated server?   These are a few of the key considerations for choosing a website hosting option. Hosting packages and costs vary widely but as a general rule, web hosting should not be a significant cost of doing business. 3. FTP Information – The Ignition Keys Your

Website Maintenance – Defining the New Services Industry Segment

High performance websites need a maintenance service plan.   Websites are the central hub of communications for most companies. A proprietary website is the only place on the Internet over which you have total control of your message. Only you determine the purpose, function and content of your custom built website. The phrase “online marketing” fades away as being online is part of everyone’s daily life, work and entertainment reality. As such, the idea of “digital marketing” no longer works because websites are where brands live and breathe today. Virtually all communications technologies have gone digital. Keep in mind that your website can serve your business in many ways beyond displaying information and generating leads. Some businesses perform multiple operations through their websites which engage customers, strategic partners and employees. Others use websites as their primary customer transaction centers as in e-commerce. We call this “Operational Integration.” As you realize all of the ways to integrate the Internet into your business operations, major advances become achievable. With something as important to your business as the design and functionality of your Web infrastructure, you would think by this day and age a website maintenance service industry would be well defined and burgeoning. Amazingly, there is no clearly recognized website maintenance services category in the market. We know of no trade associations specifically dedicated to developing and supporting this (new) industry segment. Your website maintenance choices are generally limited to your website designer, agency or in house staff. If it’s in house, you probably use a CMS which may limit your ability to make certain changes you want. Of course, you or your staff must dedicate time to website maintenance. If you use your designer or agency, you may wince knowing that more invoices are coming once you pick up the phone or send a change request. Years ago we heard the clamoring for a better way to keep a substantial investment – your website – performing efficiently and delivering a solid return. We recognized this need and developed a business plan to provide the service. Having succeeded in building the service model, we now believe it’s important to develop standards and best practices for our new services industry category – website maintenance services. It will help to point out that we are not in the website design business, but practically every other web services company is. If a client spends $10,000 – $20,000 perhaps $50-grand or more on their company’s web design & development, it should start paying for itself quickly without another thick layer of expense just to keep it relevant and performing effectively. Convenient, affordable maintenance service plans should be plentiful in the market, but they are very hard to find. Obviously, it’s nice to be a diamond in the rough at this point, but we know there are market forces driving our niche business model toward a growing services segment. We’d like to help serve the marketplace by sharing best practices we’ve learned through patience, practice and continuous improvement of website maintenance services. We’ll begin by defining the website maintenance space using a simple analogy. Ford Motor Company designs new cars.  Other people maintain them – for a good reason! It will help to clearly delineate Website Maintenance Service as separate and apart from Website Design & Development, so let’s expound on our analogy: Let’s say you’ve identified your new vehicle choice by looking through auto manufacturer brochures, comparing the designs, features and options you want. You place an order which goes to the manufacturer (Ford Motor Company) and your customized vehicle arrives at your local Ford dealer. The moment you drive off the lot, you have options for maintaining your new Ford. You can use your Ford dealership service department. You can also use any other dealership service department. They all have access to replacement parts and the tools to work on your car. Of course, most new car dealerships charge top rates for service to help cover their large overhead. Maybe your ideal auto maintenance choice is your experienced local mechanic shop. They too have access to all the tools, parts and technology to keep your Ford running sweet. They keep rates reasonable because all they do is work on cars and their overhead is much lower than a dealer’s. You appreciate knowing they’re an ASE Certified auto mechanic, being trained in current technologies and automotive best practices. Liken a website maintenance service company to your highly skilled and experienced local mechanics. They can be your best option for almost all of your service needs. You really can’t hire Ford Motor Company to service your new Ford. You can get pretty close by using your authorized Ford dealer, but Ford and other manufacturers are smart enough to know it’s better to have maintenance services handled locally and independently. Ford is in the business of designing and building vehicles, not operating thousands of service centers around the world! Your marketing agency or website design firm is in the business of designing and building websites. Providing affordable maintenance services drains resources from what they’re really good at – creating and building – so many of them treat web maintenance like a “forgotten stepchild.” Agencies and designers who offload maintenance to a trusted third party can keep their focus on better strategic marketing and design services for their clients. In fact, some of our best referral partners are marketing agencies and website design firms. The synergy of our relationships serves our mutual clients very well. Establishing and Codifying the Website Maintenance Services Industry Parker Web Service defines Website Maintenance as: Technical and content development services designed to monitor and maintain existing websites to keep them functioning and performing at optimal efficiency; services that perform updates and changes in five major areas: technical, operational, marketing, user-experience and Internet standards. We have coined the acronym – TOMUS – as an easy way to remember the 5 Website Maintenance service categories: Technical Operational Marketing User-experience Standards Setting Website Maintenance Standards Parker