Testimonials have the highest content marketing effectiveness rating – 89% Unless you’re IBM, Apple, Nike, Google, eBay or another category brand leader, you need to build your credibility by associating your business with the respected third parties with whom you partner or do business. You can have a strong value…
In this modern age of social media outlets and countless apps, it is easy to forget about the strongest way to keep in contact with your clients: email. This past year, 306.4 billion emails were sent and received, and this number is only going to increase. By 2025, this number…
Socially interactive websites generate more referral traffic. So much of website maintenance centers on attracting and keeping a steady, growing stream of visitors from your target market going to your website. Your goal is to get them to interact with your brand and generate revenues. Therefore, everything about your offers…
Fresh, relevant website content increases targeted traffic naturally. Who wants a stale, 3-day old bagel for breakfast when there are fresh ones coming out of the bakery just this morning? Your local café is serving them up with a variety of your favorite toppings – daily, and that’s why…
Help more people see your properly displayed website faster. Web page load speed has a major effect on how many visitors actually see and stay on your website. When someone clicks a link to your site they want immediate results. Waiting more than 3 or 4 seconds is too long…
Can your website change at the speed of business? Making sure your website is easy to update is like greasing the skids at a boatyard: without sufficient lubricant, the boat you want to slide easily into the water will get hung up, and just sit there on dry…
3 things you need to launch, host and move your website Whose responsibility is it to keep and maintain all the access tools to an organization’s website? Let’s say your business has “outgrown” your current web design shop. They’re unresponsive and don’t seem that interested in your business. You’ve…
High performance websites need a maintenance service plan. Websites are the central hub of communications for most companies. A proprietary website is the only place on the Internet over which you have total control of your message. Only you determine the purpose, function and content of your custom built…
Help your website visitors take the actions you both want. Your key messages to customers need to be strategically placed throughout your website but that alone isn’t enough to generate a return from your website investment. It’s vital that you create clear and simple highlight messages suggesting the actions your…
Stock and Do-it-Yourself Photography can do more harm than good. We humans are visually wired creatures. Therefore, great photography is the anchor and hook of most good website designs. On the other hand, bad photography can be a turn-off and repel the very people you want to engage. You need…