Testimonials are Key to Credibility

Testimonials have the highest content marketing effectiveness rating – 89% Unless you’re IBM, Apple, Nike, Google, eBay or another category brand leader, you need to build your credibility by associating your business with the respected third parties with whom you partner or do business. You can have a strong value…

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Website New Design, Redesign or Refresh?

I am often approached and asked to create a new website for a company. My first question is always: “Why?” After we go through the concerns which range from “It sucks” to “It’s not making me any money” to “It’s broken”, I consider these concerns, take a quick look and…

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