Parker Web – Website Maintenance Services

The Power of Employer Branding: Attracting Top Talent through a Dedicated Employee-Centric Website

Introduction In today’s competitive job market, attracting and retaining top talent is no longer just about offering attractive compensation packages and perks. It’s about creating a strong employer brand that resonates with potential employees. Employer branding goes beyond traditional recruitment methods; it is the art of showcasing your organization’s values, culture, and unique opportunities to […]

7 Effective UX Design Tips to Capture Visitors’ Attention Online

In the fast-paced digital world, capturing visitors’ attention is crucial for the success of any website. To create a positive user experience and keep visitors engaged, implementing user experience (UX) design principles is essential. Here are seven tips to help you achieve just that: 1. Start with Clear Messaging: Concisely communicate your website’s purpose and […]

5 Actionable Ways to Make Your Website Less Clickbaity

Introduction: In today’s digital age, attention-grabbing headlines and flashy clickbait have become the norm. While they might attract visitors initially, clickbaity tactics can harm your website’s credibility and lead to lower user engagement. To build trust and foster genuine connections with your audience, adopting a more authentic approach is essential. In this blog post, we’ll […]

Testing User Usability and Other Essential Methods You Should Be Using

In today’s digital landscape, ensuring a positive user experience is crucial for the success of any website or application. To achieve this, thorough usability testing is essential. This process involves evaluating a product’s functionality, accessibility, and user-friendliness to identify areas for improvement. This article will explore the significance of usability testing and highlight other essential […]

Baby Boomers Embrace Online Shopping: Meeting the Digital Needs of a Growing Generation

The rapid growth of online shopping has revolutionized the retail industry, capturing the attention of diverse consumer demographics. One group that has embraced this digital transformation is the Baby Boomer generation. In this blog post, we will explore an article from Miva that sheds light on the increasing trend of Baby Boomers engaging in online […]

A Guide to Designing Accessible Websites for the Visually Impaired

In today’s digital age, it is essential to ensure that websites are accessible to all users, including those with visual impairments. By creating websites that are inclusive and cater to the needs of the visually impaired, we can provide equal opportunities for everyone to access and engage with online content. In this blog post, we […]

Enhancing Website User Experience (UX) with Heatmaps

Introduction: In today’s competitive digital landscape, providing an exceptional user experience (UX) on your website is crucial for attracting and retaining visitors. To achieve this, it is important to understand how users interact with your website and identify areas for improvement. One powerful tool that can assist you in this endeavor is heatmaps. In this […]

Testimonials are Key to Credibility

Testimonials have the highest content marketing effectiveness rating – 89% Unless you’re IBM, Apple, Nike, Google, eBay or another category brand leader, you need to build your credibility by associating your business with the respected third parties with whom you partner or do business. You can have a strong value proposition and compelling calls to […]

Social Websites Get Better Results

Socially interactive websites generate more referral traffic. So much of website maintenance centers on attracting and keeping a steady, growing stream of visitors from your target market going to your website. Your goal is to get them to interact with your brand and generate revenues. Therefore, everything about your offers and calls to action should […]

Website Content Maintenance: Fresh, Frequent & Fashionable

Fresh, relevant website content increases targeted traffic naturally.   Who wants a stale, 3-day old bagel for breakfast when there are fresh ones coming out of the bakery just this morning? Your local café is serving them up with a variety of your favorite toppings – daily, and that’s why you go there. Stop to […]