Testimonials are Key to Credibility

Testimonials have the highest content marketing effectiveness rating – 89% Unless you’re IBM, Apple, Nike, Google, eBay or another category brand leader, you need to build your credibility by associating your business with the respected third parties with whom you partner or do business. You can have a strong value…

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Social Websites Get Better Results

  Socially interactive websites generate more referral traffic. So much of website maintenance centers on attracting and keeping a steady, growing stream of visitors from your target market going to your website. Your goal is to get them to interact with your brand and generate revenues. Therefore, everything about your…

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Your Call to Action Leads to More $ales

Help your website visitors take the actions you both want. Your key messages to customers need to be strategically placed throughout your website but that alone isn’t enough to generate a return from your website investment. It’s vital that you create clear and simple highlight messages suggesting the actions your…

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