The End of the Phone Number

Remember when you had a phone plugged into the kitchen wall and a long cord that would reach to the dining room? I remember dialing and listening to the click-click-click as the rotary spun round the number ring. Lots of memories. I spackled over that hole in the wall where the phone use to go […]

Read full story

Google Trends is a powerful tool for non-profits

Understanding the volunteer, donor and client base is very important to the long term viability of any non-profit organization. The best time to be paying attention to your volunteers and donors is when they are paying attention to you. Google Trends can help illuminate those times. Google Trends works by analyzing search terms typed into […]

Read full story

Using TechSmith’s Jing® for Website Maintenance

A common challenge for our website owners is clearly conveying the tasks they want us to do. Delegation requires clarity if the specific outcome you desire is to be achieved. This is why I love using TechSmith’s Jing® for my internal website maintenance and recommend it to clients. Jing is a tool that allows to […]

Read full story

Use Passphrases, Not Passwords

The folks over at Trustwave’s Spiderlabs announced last week the discovery of more than 2 million sets of credentials for accessing everything from Facebook to email accounts. This find brings up an important reminder that we should not only regularly update our passwords (every 6-12 months is recommended, some recommend quarterly) but that we should […]

Read full story

Website New Design, Redesign or Refresh?

I am often approached and asked to create a new website for a company. My first question is always: “Why?” After we go through the concerns which range from “It sucks” to “It’s not making me any money” to “It’s broken”, I consider these concerns, take a quick look and judge if the design looks […]

Read full story
Product Photography in eCommerce

eCommerce Product Photography

How Important is Good eCommerce Product Photography? We’ve all seen bad eCommerce product photography.   The pictures are grainy, small, can’t be zoomed in on, and often include only one profile view of the product.  Ask any high volume eCommerce seller and they will tell you the images associated with the product is essential to […]

Read full story