In this modern age of social media outlets and countless apps, it is easy to forget about the strongest way to keep in contact with your clients: email. This past year, 306.4 billion emails were sent and received, and this number is only going to increase. By 2025, this number is expected to be 376.4 billion, with over 4 billion global users looking at their email. People of all ages check their email- some as much as 20 times a day! 99% of users check their email every day, and it is often the first thing people check each morning. Email remains a fantastic way to keep in contact with your clients.
But what about social media engagement? Posts can get buried in the endless scroll, if they show up at all. Overall engagement for social media, about 0.58%, is incredibly low compared to email open rate, about 22.86% (with a click-through rate of about 3.71%). Email also outperforms social media in regards to conversion rate, engagement rate, and Return on Investment (ROI). ROI for social media is difficult to track due to brands using different methods and ways of tracking, but email marketing returns $44 for every $1 you spend; that’s a 4400% Return on Investment!
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Optimizing your time and budget with emails can build credibility, increase traffic to your website, and drive purchases. Consumers prefer email over other ways when receiving promotional messages, as well. 60% of consumers polled in a recent survey preferred to subscribe and receive emails, compared to receiving promotions at a store (28%) or from text messages (17%). Visiting a company’s website for promotions was only preferred by 38% of consumers; communication through email is incredibly important for a company now more than ever, and will be for years to come.
Interested in more data / want to know where we pulled these numbers from? Check out these links below:
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