3 things you need to launch, host and move your website Whose responsibility is it to keep and maintain all the access tools to an organization’s website? Let’s say your business has “outgrown” your current web design shop. They’re unresponsive and don’t seem that interested in your business. You’ve…
High performance websites need a maintenance service plan. Websites are the central hub of communications for most companies. A proprietary website is the only place on the Internet over which you have total control of your message. Only you determine the purpose, function and content of your custom built…
Help your website visitors take the actions you both want. Your key messages to customers need to be strategically placed throughout your website but that alone isn’t enough to generate a return from your website investment. It’s vital that you create clear and simple highlight messages suggesting the actions your…
Stock and Do-it-Yourself Photography can do more harm than good. We humans are visually wired creatures. Therefore, great photography is the anchor and hook of most good website designs. On the other hand, bad photography can be a turn-off and repel the very people you want to engage. You need…
Google bans non-responsive websites from mobile search results. You expect that people who search Google for your designated key words and phrases have a good chance of finding your content online. Your website users expect you to keep your information current, relevant and valuable to them. They also expect to…
Meta data descriptions are an often overlooked but extremely useful method for getting more clicks to a web site, but still many web owners don’t put them to good use. Usually it is just a lack of information that keeps a web owner from using meta descriptions to their advantage,…
The folks over at Trustwave’s Spiderlabs announced last week the discovery of more than 2 million sets of credentials for accessing everything from Facebook to email accounts. This find brings up an important reminder that we should not only regularly update our passwords (every 6-12 months is recommended, some recommend…
I am often approached and asked to create a new website for a company. My first question is always: “Why?” After we go through the concerns which range from “It sucks” to “It’s not making me any money” to “It’s broken”, I consider these concerns, take a quick look and…